We’ve been looking at a few ways lately to market ourselves to the online community outside of SEO and Pay Per Click. While SEO is a must and will forever be in our marketing plan Pay Per Click is something we are wanting to phase out or at least reduce our monthly spend. Some of the marketing options we are currently undertaking include involvement in social network sites like MySpace and YouTube as well as aggregator sites like Digg and StumbleUpon.

Without giving too much away these are avenues that we feel are under utilized. When you take into account that websites like Wazza.com are all about connections (between job seekers and employers) we would be silly not to put a plan into action to encourage use through these sites.

I find it very interesting that in the United States, presidential candidates like Barack Obama, Fred Thompson, Hilary Clinton, Rudy Giuliani and more are all using social media sites (just search MySpace and you’ll find they all have pages) to present themselves and their ideals to the American people. Considering the tens of millions of dollars they each have raised they could easily bypass these mediums and head straight for the mainstream. This tells me that social networks are fast becoming mainstream.

As with anything the early adopters are often who gain the most.

Stay in touch with our blog and we’ll keep you posted on how things go and maybe even fill you in on some of the details.

Thanks
Adam